Making Mustard

I don’t believe in fairytale business stories so I’m not going to tell you one.

One day the spark of Mustard, you could call it our mustard seed, was formed while walking along the beach with my sister Jess. That was the easy bit.

So our little secret... you may think Mustard is a story about lockers and in many ways that might be true. But the real truth is...

We'd like to introduce you to Catharine...

If you haven't discovered @paperandlilies on Instagram, let me describe her feed for you. It's like a warm, rose tinted interior hug. Every image is inviting and has 'family' written all over it. We challenged  Catharine to style her Shorty in Olive in three ways and every room is a complete delight! 

Tell us a little about you…

We discovered Alina through her instagram account @thecalmandthechaos and instantly felt joyful and overwhelmed with admiration in equal measure! Not only does her home encapsulate the phrase "pop of colour", it also shines with love and playfulness while remaining a practical space for her 7 children to grow up in. We challenged this busy mama to style her Shorty in Mustard in three ways and love what she's done with it!

16th February 2018, wake up at 6 am, one hour commute to work, 9 hours at work, leave, travel to Heathrow and jump on a plane. One outfit change, a little bit of sleep + 4 movies later I arrive in Sydney to four very smiley people.

Here's a few little details that you may not know...

1. They are 100% magnetic! You can use magnets to stick postcards, photos and to-do lists anywhere on the locker!

This week has been a busy one. We've been focused on making sure all our customers get their lockers, mostly a week of logistics stuff. So in-between the not so pretty side of running a business it was lovely to see this pop up over at Adore Home Magazine's blog. 

There were a fair few 'surprises'.

When I really think it through, they were almost all things that most people wouldn’t pick up except Jess and I but that just doesn’t make it ok!

Ok, so we aren't exactly Pros by any means but here's some things we learnt from doing Life Instyle:

1. Be human. (Most important!)

You can't help it, you are human, don't try to hide it. Sometimes we jumbled our words, forgot things, dropped business cards on the floor. It's ok. You know the best thing? The person you are talking to is a human too. 

To celebrate International Women's Day Tinitrader asked to interview me along side four inspiring women. Gosh what an honour. 

 

The deadline for applications was sitting on the horizon but we didn't actually have any products, a logo, a website or anything much more than ideas to apply with. So this became the key task: build enough elements of a brand to make the application look good and then figure out the next steps after that!