How we do a Mustard Made sale

September 11, 2023

Does Mustard Made have a sale on? It's a question we get asked a lot! If you've been a locker lover for some time, you might have already noticed something: we don't do sales all that often.

Mustard does a couple of sales a year, but you won't see us doing a weekend flash sale 'just because' or an end-of-season clearance. Sometimes it's tempting to get swept up in the moment, but when it comes to sales, we keep our brand-first attitude strongly in check. We won't jump on the bandwagon when everyone is going on sale because it's the 3rd Tuesday of the lunar month or Taylor Swift broke up with her boyfriend. Nope.

There are a few very good reasons for that (we think so, anyway!) We'd love to tell you why…

Mustard doesn't expire

Number one? Our products aren't seasonal! Here at Mustard, we really believe in taking a very considered approach to each and every product we launch. Nothing about our business is fast. We pour hours and hours into research, design, testing and manufacturing every locker, so that we know every Mustard Made product out there is of the very best quality it can be. They're made to last and to outlive trends, seasons and fashions. It's our hope that every Mustard locker finds a home that will love and use it long term. A locker isn't for Spring/Summer, it's for life.

waste not, want not

With every colour and product we introduce, we try to avoid chasing short-lived trends that may be outdated in a season or two. In a world of fast furniture, we don't want to contribute to waste. Instead, we purposefully make beautiful, timeless, quality pieces that can grow with you. From a nursery wardrobe to school storage, our lockers work as office and kitchen solutions, bedside tables and oh-so-much more. We invest in nice sturdy steel so that you can count on that locker being at your service for many years to come!

value for money

What it comes down to is a real, genuine belief in the value of our products and our pricing. Mustard Made is a small, female-founded business and we work with lots of small businesses in a locker's lifecycle. From our manufacturing team to our warehouse and our stockists, purchasing from us helps a whole chain of people along the way. We also pay it forward through our partnership with Beam where we've helped change over 1200 lives.

We pride ourselves on the little details that set Mustard goodies apart from other options out there on the market and on the quality and beauty of everything we make, as well as the lovely experience we aim to create along the way. Our hope is that our customers feel they have bought something really special. In short, we want to do good business. Part of that is knowing that the prices aren't always being reduced.

open (locker) door policy

Trust and transparency are high on our priority list. We won't hike our prices up just so we can bring them down later. Instead, we price our products fairly from the start. That said, it's not all about price. We also consider things like our team (they don't wanna work on Boxing Day!), our warehouse capacity, our stock levels and the amount we have on our plates. A sale creates a whole lot of extra work for a small business, so when we do it, we want to know we've got all our ducks in a row to make sure it's a beautiful, seamless and FUN experience for everyone.

but we DO do sales!

Having said all that, we do like to treat our customers to a discount once or twice a year. We know it makes a big difference and we really do love to hear that a cheeky discount is valued and appreciated by our customers. We also occasionally do other fun stuff like warehouse sales, online sample sales and other promotions (like free swatches!) to mix things up.

When we do a sale, we focus on fun! It's kinda like a special party. You won't see us slapping fugly banners all over the place willy-nilly (isn't that the best phrase?!) Because discounts are rare, we wanna make a big deal of them when they happen, so our content is always beautiful, carefully considered and celebrates our products rather than slashing them down.