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Once you've found your stockists you want to keep them, obviously. Think about how hard they work, how most of the day they'll be busy with customers and all the other stuff that it takes to run a shop. With this in mind, how can you make life easier for them?
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This is a two part blog post where we'll talk about some of the key thing to consider if you are planning to go down the wholesale route. Think of it as a mini guide from our personal experience.
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One of the scariest decisions we have made in our first year of business was to take a break from it.
Since day 1 Mustard has consumed our minds, our time + our hearts. There are days where it feels like it's the centre of the universe + it can being really challenging to separate from it even just for the evening.Â
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Our aim for our colour palette was to create options that were versatile, beautiful and worked well for mixing and matching. Whether the lockers are for a living room, bedroom, office or hallway we wanted there to be a colour that fits with your space.Â
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I don’t believe in fairytale business stories so I’m not going to tell you one.
One day the spark of Mustard, you could call it our mustard seed, was formed while walking along the beach with my sister Jess. That was the easy bit.
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So our little secret... you may think Mustard is a story about lockers and in many ways that might be true. But the real truth is...
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16th February 2018, wake up at 6 am, one hour commute to work, 9 hours at work, leave, travel to Heathrow and jump on a plane. One outfit change, a little bit of sleep + 4 movies later I arrive in Sydney to four very smiley people.
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Today I woke up (and Jess went to bed) to this article going live on The Design Files. If you don't know, it is 'Australia's Top Design Blog', it's kind of a BIG deal.
The truth is, I also felt a moment of panic, the imposter syndrome kick in, the 'what if I'm found out' moment.
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There were a fair few 'surprises'.
When I really think it through, they were almost all things that most people wouldn’t pick up except Jess and I but that just doesn’t make it ok!
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To celebrate International Women's Day Tinitrader asked to interview me along side four inspiring women. Gosh what an honour.Â
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The deadline for applications was sitting on the horizon but we didn't actually have any products, a logo, a website or anything much more than ideas to apply with. So this became the key task: build enough elements of a brand to make the application look good and then figure out the next steps after that!Â
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I love handmade, I love the connection to a person whose fingers have been all over my new mug, necklace or candle. But the thing I came to learn is that although I put ‘made by hand’ all over my products and put the concept on a beautifully crafted pedestal, I’m not really a maker. Don’t get me wrong, I can make. But I’m not an artist.
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